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San Antonio is a niche marketer’s playground. The citizenry boasts a broad range of interests, and there never seems to be an overwhelming crowd at anything except perhaps the most popular Fiesta events. Whether your tastes are sophisticated and refined or run more toward the casual and relaxed, you’re liable to have a great time in this city.
Music
Music lovers will revel in the variety of live music available almost every night of the week in San Antonio. From jazz and symphonic music to Tejano and rock 'n roll, music exudes from bars, restaurants and concert halls across the city. The San Antonio Symphony performance season includes both traditional scores and pops performances, often with vocal accompaniment by popular artists like James Taylor and Willie Nelson. Jim Cullen’s Jazz Band holds court at The Landing on the River Walk, and Arjon’s is the hotspot for Tejano, cumbia and salsa music. Bars like The White Rabbit, The Laboratory Brewing Company, Stonewerks, and Crabby Jack’s host rock and pop bands, while Cibolo Creek Country Club, Gruene Hall and Far West are the best choices for live country music.
Theater
There are several theatrical venues whose productions run the gamut of genres. For national acts, The Broadway Bank Theatrical Series hosts numerous touring productions in the historical Majestic Theater and, occasionally, the Municipal Auditorium. Recent performances include Grease, Chicago, Rent, Phantom of the Opera and Cabaret. Outstanding local productions grace the stages at the Josephine Street Theater and Steven Stoli’s Playhouse, with recent performances including Joseph and the Amazing Technicolor Dreamcoat and Steel Magnolias. To enjoy great local talent and dinner, check out the Harlequin Dinner Theater at Fort Sam Houston. Guadalupe Theater and Jump-Start Theater typically produce more avant guard and cultural works.
Not to be left out, children can enjoy productions designed just for them at theaters such as Steven Stoli’s Backyard Theater for Kids and the Magik Children’s Theater.
Art
Art of all genres and media abound at the many museums and galleries in San Antonio. From cutting-edge contemporary works to more traditional pieces, you will admire the depth of this city’s talent pool. Be sure to visit the McNay Art Museum and the San Antonio Museum of Art to marvel at their impressive collections as well as the touring exhibits they host. As far as galleries go, some of the best include Blue Star Arts Complex, ArtPace, One9Zero6, Cletus Gallery, and Wallace-Musket Gallery. To catch the work of budding artists, visit Say Si, which displays student work in its gallery. Many restaurants and coffeehouses also display the works of local artists; pay a visit to Rosario’s, WD Deli or Espuma Coffee and Tea Emporium to enjoy the delicacies and the view.
Cinema
As with any major city, San Antonio offers more movie theaters than you could count. While there’s at least one in every part of town, a few that stand out among the crowd. If you’re staying downtown, the cinema in River Center Mall is a great choice for first run releases and is within walking distance of many of the hotels. The fairly new cinema at the Alamo Quarry Market offers first-run features with shows as late as midnight. If not for a movie, stop in just to see the enormous quarry-inspired movable mechanical display in the lobby. For arthouse films, your only option is the Crossroads Theater. Finally, for larger-than-life films, check out the IMAX Theater adjacent to River Center Mall downtown. A perennial favorite is Alamo—Price of Freedom, which tells the story of the battle of the Alamo; it’s a great film to catch before visiting the cradle of Texas liberty.
Dance
Whether you want to get down with your bad self or simply prefer to watch, San Antonio’s dance offerings fit the bill. If you like to dance the night away, be sure to check out The Bonham. Located downtown, this is perhaps the best dance club the city has to offer. Predominantly a gay bar during the week, the weekends and Wednesday night "straight nights" draw a very mixed crowd. Huge dance floors, a pounding sound system and the requisite disco lighting make for a fun, dance-‘til-you-drop evening. The place really doesn’t start hopping until after 10pm. Three multi-format entertainment complexes—The Atrium, Park Place and Sunset Station—offer several different dance floors with different genres of dance music, all under one roof. A great concept if you can’t decide between hip-hop and country.
For those who prefer to watch the professionals, there are several dance companies that perform regularly, including the San Antonio Dance Umbrella and Urban 15. The city also hosts many touring companies during the year, quite a few performing culturally significant movements.
Festivals
San Antonio is an amazing city comprised of many different cultures. And the people here like a good party. Combine the two traits and you have more cultural festivals and events than you can imagine. San Antonio’s biggest party, Fiesta, is a 10-day long celebration of the city’s history and culture; it is held every year in April. Comprised of parades, debutante balls, street parties, concerts, sporting events and more, you are guaranteed to find something for everybody. So significant is this festival that the city practically shuts down on the last Friday afternoon so that everyone can attend the Battle of Flowers parade that winds through downtown. Other popular events include Jazz’s Alive, Juneteenth, Cinco de Mayo and St. Sophia’s Greek Funstival.
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